01 Primary and secondary

The whole point of the design is to separate the primary from the secondary. In other words: focus users' attention on the main thing to get to the action or find the information they need as quickly as possible.

Good design differs from bad in that users instantly understand what is important on the screen and omit the secondary until they need more detail. To achieve this is a real art and the highest class of designer.

The essence of design is to highlight the primary and direct the user's focus on it.
Color is one of the most effective ways to highlight the main thing.

02 Rhythm and variety

There's nothing more boring than repetitive blocks in a layout. It makes the design look impersonal and monotonous. The user simply scrolls through the page without stopping at anything.

Rhythm and variety affect how engaging the content is for users. The more attractive the layout, the more likely users are to spend more time exploring the site or using the interface.

Variety of content and change of rhythm is one of the important rules of design. Rhythm creates music, the design becomes engaging, and the content is something you want to read, look at, and notice the details.

03 Lines of force

Lines of force are a good way to build a solid and eye-catching layout that is based on vertical points of attraction. It can be several lines or even just one.

Lines of force provide focal points and control chaos, helping to make a solid layout. Often, lines of force are tied to the logo or top navigation, giving strong points for shifting and distributing content vertically with a meaningful offset.

Building the layout with lines of force can create an exceptional and cohesive design.
Sometimes the lines of force can be stronger than building a layout with a grid and columns. Leibal Website by Alexandra Maximenko.

04 One focus, one accent, one action

The most effective and conclusive design comes when you do in one moment, on one screen, in one module - one focus, one emphasis, one action.

It always works better than lots of links, call-to-actions, accents and color variety. Don't just throw everything in one screen. Think slide-by-slide, each slide is one action, one explanation, one picture.

05 Design algorithm

There is a design algorithm that always leads to good results. It consists of four steps, following from one to the next, and at each step, you create a solid and finished layer of your work.

1. Content

The first step is to understand what kind of content you're working with, what text, images and other components there are.

2. Structure

The next step is to emphasize the primary and secondary, to separate the text with headings. Understand what blocks the content can be divided into and what relationships are formed.

3. Layout

The third step is to create a layout that reflects the idea and best represents the content and its structure. The way the design should work.

4. Style

And finally, the fourth step: style, color, and other visual details. The way the design should look.

The design algorithm works for any type of project, whether you're creating a content website or dashboard or mobile app.

Each completed step is already a success and a result. You won't have to jump chaotically from choosing colors and understanding how to make the text on cards to what the main visualization of overall app should be.

06 Text wireframes

The fastest way to create wireframes is to make them text-based. No blocks, no color, nothing but text. It takes a minimum of time and gives maximum benefit. You can immediately show the client and discuss something already visual. You don't have any trouble making changes. The text is very easy to correct and change.